By now, you have probably seen that new button on the top of your vet clinic's Facebook Page: "Create Call-to-Action." Another one of Facebook's seemingly ever-changing options, this new button is to the left of your "Like" button in the area of your cover photo. Only visible to page administrators until activated, Facebook started rolling these out to businesses in late December (official release here). Nearly every clinic I work with has now had this button pop up as an option for their page, so I wanted to walk you through how to set it up! While I don't anticipate that this tool will be of major value to clinics, it's yet another opportunity for clients to connect with you in many cases. As far as I'm concerned, an opportunity to connect should never be wasted. This task is well worth your next five minutes. Let's get started:
Step 1: Click the "Call-to-Action" button
Don't worry. It's safe. You know you've been wanting to. The purpose of this button is to "add a button to get people to take action from your Page such as shop or sign up." While this is more helpful for businesses selling products online, don't worry- there are more options!
Step 2: Choose Your Button
There are seven options, five of which are likely to be beneficial to veterinary clinics. The options are 1) Book Now, 2) Contact Us, 3) Use App, 4) Play Game, 5) Shop Now, 6) Sign Up or 7) Watch Video.
My favorite is the "Contact Us" button, and every clinic can utilize this. Depending on your practice, you may also be able to use the "Book Now" button if your website has online scheduling, or perhaps the "Sign Up" feature for your clinic newsletter. Based on the button you choose, you'll be prompted for the specific address you want your visitors to go to (e.g. newsletter registration page on your website, online scheduler, contact form, etc).
If you choose the "Contact Us" option, enter your website in the text box indicated. If you have a specific page on your website in which clients can contact you directly, copy and paste that address into this box. For this clinic, we simply used the clinic's main homepage. Click "Next."
Step 3: Choose a Destination for People Using iOS
This is simply asking where do you want people to go when they're accessing your clinic Facebook Page from their Apple (iOS) device. The options are either website or app, so unless your clinic has it's own app, select "Website." The text below will confirm the website address you entered in the previous step. Click "Next."
Step 4: Choose a Destination for People Using an Android
This is exactly the same step as above, only setting the option for those accessing your Page from their Android device. Again, unless your clinic has an app, select "Website." Then hit "Create."
Step 5: You're done!
A screen should pop up stating "Your Call-to-Action Button is Ready." Your button is now active! Hit "Next" on the popup. You can view your results, or number of people that actually click this button, on the right hand tool bar.
Find this helpful? Use any different call to action options? I'd love to hear what your clinic tried, and what worked.