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  • About
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      • Danielle Dippel
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      • Vets Against Insanity
      • Vetmoji App
  • Services
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(314) 896-0760
The Social DVM

Captioning Your Videos: A Guide For Every Social Media Platform

11/7/2019

Comments

 
Captioning Your Veterinary Video
Can you believe nearly 85% of mobile users watch social media videos with the sound OFF? Truthfully, I can. I almost never have my sound on- I’m always worried about my phone going off in an exam room or waking up a kiddo at home. It’s just easier for to leave the phone’s sound off. 

Consider this stat along with the facts that: 
1) videos are the preferred social media content (from the perspective of users and algorithms alike) and 
2) we have just a few short seconds to capture our viewer’s attention. 

Combined, these reasons make captioning your videos a worthy investment of time and in some cases, money. Captions are a great way to improve the length of watch time as well as getting your viewer to understand your message. 

Even on image-heavy Instagram, captions can increase view time by 12%. 
​

Adding captions sounds hard, but really can be done in just a few steps. Here’s the roundup of the platforms and options: 

A quick note about file type: I had never heard of an .SRT file (SubRip file type) before I started captioning videos, so don’t feel bad if you hadn’t either!
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Facebook

Auto-generated:
  • ​​Click Photo/Video at the top of your timeline or News Feed.
  • After the video has loaded and you’ve added your title and description, click “subtitles and captions” in the right hand toolbar. 
  • Click “Auto-generate” under “Add New Captions.”  
  • Wait for Facebook to quickly generate and add your file before posting

    Upload your own caption file (We recommend Rev.com to generate): 
    • Click Photo/Video at the top of your timeline or News Feed.
    • After the video has loaded and you’ve added your title and description, click “subtitles and captions” in the right hand toolbar. 
    • Click “Upload” under “Add New Captions.” 
    • Select your file and click next when uploading is complete. Note: you’ll be looking for a file that looks like this: YourCaptionFile.en_US.srt. 
    • Choose the default language for your caption file (English).
    • Publish Your Video 

      Adding captions to previously posted videos: 
    • Click “Edit Post” and follow the steps above

      LinkedIn
    • Create a new post and click the video icon to add a video to it.
    • When it has fully loaded but before posting, click the Edit icon in the upper right corner
    • Select video settings
    • Select file
    • Attach your SRT file
    • Click save
    • Add any additional text, hashtags, etc and post!

      The only downside with adding captions to a LinkedIn video is that currently, I haven’t found a way to schedule captioned content.​ 

Instagram
Unfortunately, the only way to include subtitles on your Instagram videos is to have them be a part of the original file. There are a few apps that can help with this, or traditional video editing software like Adobe Premier Pro. 

YouTube
  • Go to your Video Manager by clicking your account in the top right > Creator Studio > Video Manager > Videos.
  • Next to the video you want to add captions or subtitles to, click the drop-down menu next to the Edit button.
  • Select Subtitles/CC.
  • Click the Add new subtitles or CC button.
  • Choose how you want to add or edit subtitles or closed captions to your video:

    Note: If you’re using a service like Rev.com, you’re in luck! Rev integrates with YouTube and will auto-upload your captions! 

Twitter
  • Click on a video within your Media Studio library.
  • Select the “Subtitles” tab in the pop-up window.
  • Select the text language of your subtitle file from the dropdown menu.
  • Click the “Upload” button and select the .SRT file from your local computer.
  • The file is now associated with your video. To update the file, click the Pencil icon.

Happy Captioning!
​The Social DVM Team


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