Make it easier for your colleagues, prospective employers and clients to find you with a unique and consistent web address (URL) on both LinkedIn personal profiles and Company Pages.
Personal Profile URLs
Claiming your custom personal URL is simple and adds credibility and professionalism to your profile. You can start by simply clicking here and clicking the “edit your custom URL section” in the top right hand corner.
A few pointers:
Company Page URLs
Custom URLs allow clients and employees to find your page more easily while adding to the strength and awareness of your brand. If you have a company page for your veterinary practice, you can easily claim a custom URL. Instead of the default jumble of letters and numbers, your custom LinkedIn URL will look like www.linkedin.com/company/thesocialdvm.
To claim or edit your Linkedin Page URL:
A few pointers:
-The Team at The Social DVM
10 Ways to Improve Your LinkedIn Profile
LinkedIn is a social media platform focused on professional networking and career development. It offers personal profiles as well as company pages for businesses. Over 167 million Americans utilize the platform, with more than half of them college-educated.
While Instagram, TikTok, Facebook and Snapchat may be full of veterinary professionals, LinkedIn is the platform that routinely gets overlooked and is steadily gaining traction in the veterinary industry. It offers both individuals and practices the opportunity to network, share information and ideas, earn reviews and accolades, and find the next great job (or great hire).
Follow the tips below to get your LinkedIn profile noticed, and you’ll be making new connections in no time!
Set up or improve your profile today, and start connecting! Need more help with LinkedIn? Take a peek at my on-demand course!
Can you believe nearly 85% of mobile users watch social media videos with the sound OFF? Truthfully, I can. I almost never have my sound on- I’m always worried about my phone going off in an exam room or waking up a kiddo at home. It’s just easier for to leave the phone’s sound off.
Consider this stat along with the facts that:
1) videos are the preferred social media content (from the perspective of users and algorithms alike) and
2) we have just a few short seconds to capture our viewer’s attention.
Combined, these reasons make captioning your videos a worthy investment of time and in some cases, money. Captions are a great way to improve the length of watch time as well as getting your viewer to understand your message.
Even on image-heavy Instagram, captions can increase view time by 12%.
Adding captions sounds hard, but really can be done in just a few steps. Here’s the roundup of the platforms and options:
A quick note about file type: I had never heard of an .SRT file (SubRip file type) before I started captioning videos, so don’t feel bad if you hadn’t either!
Unfortunately, the only way to include subtitles on your Instagram videos is to have them be a part of the original file. There are a few apps that can help with this, or traditional video editing software like Adobe Premier Pro.
The Social DVM Team