We all spend a lot of time worrying about that one negative review- how to respond to it, how it will look to clients, the stress it will inflict on us and our teams. While that concern is valid and we do need a strategy for handling negative reviews, we need to put a similar emphasis on building that library of POSITIVE reviews. Think how much stronger our reputation could be if we spent the same amount of energy eliciting positive feedback from those who do support us and will likely continue to visit and advocate for our practice!
Positive reviews are just that- positive all the way around. Not only do they help bolster our reputation and earn client trust, but they can help us attract new clients, reinforce our ideals and give us feedback on what’s working well. They can brighten our spirits and help our teams remember why we do what we do. So why are we not trying to get that information? Here are my four tips to getting more reviews.
#1 Make It EASY!
We can’t assume that our clients know that we’re on Facebook. Or Google. Or Yelp. Or that we even want reviews. We need to make it as easy as possible for our clients to GET to our review sites and as easy as possible to leave a review. Here are a few tips to make it easy for both your clients AND for you to access your reviews.
Be careful not to offer incentives for reviews, or overtly tell clients that you need more reviews. This can violate the terms of service of some platforms, especially Yelp. Leave the trail of breadcrumbs so they are prompted to and can easily share their experience.
#3 Don’t Forget About the Visual Reminders
Don’t forget about the power of a visual image. Here are some ways that simply providing signage in your hospital can increase client awareness about your review sites.
Make it as easy as possible for your customers to leave you a glowing five-star review by creating a direct one-click link.
Once you have your link, throw it to the masses! Embed it on your website, include in post-visit surveys and communications, and share it on social media along with your latest five star review.
-The Social DVM team