Can you believe nearly 85% of mobile users watch social media videos with the sound OFF? Truthfully, I can. I almost never have my sound on- I’m always worried about my phone going off in an exam room or waking up a kiddo at home. It’s just easier for to leave the phone’s sound off.
Consider this stat along with the facts that:
1) videos are the preferred social media content (from the perspective of users and algorithms alike) and
2) we have just a few short seconds to capture our viewer’s attention.
Combined, these reasons make captioning your videos a worthy investment of time and in some cases, money. Captions are a great way to improve the length of watch time as well as getting your viewer to understand your message.
Even on image-heavy Instagram, captions can increase view time by 12%.
Adding captions sounds hard, but really can be done in just a few steps. Here’s the roundup of the platforms and options:
A quick note about file type: I had never heard of an .SRT file (SubRip file type) before I started captioning videos, so don’t feel bad if you hadn’t either!
Unfortunately, the only way to include subtitles on your Instagram videos is to have them be a part of the original file. There are a few apps that can help with this, or traditional video editing software like Adobe Premier Pro.
The Social DVM Team