National Veterinary Technician week has ARRIVED! For the next seven days, it's time to put out some serious thanks and appreciation for the technicians that make this industry great!
Here are just a few ways to celebrate your vet techs on social media:
1. Individual staff profiles:
Sharing your technician's pictures and bios is a great way to give them a virtual shout-out, plus allowing your clients to get to know more about the team that cares for their pets on a daily basis. It also allows your clients to share their thanks, photos and memories in the comments! Post a candid or headshot photo of each technician scattered throughout the week, or make a specific graphic in Canva.
2. Group photo thanks:
This is a perfect excuse to get all your technicians together for a photo. We know it's hard to get everybody in one place at one time (and picture-ready!), but you'll be glad you did. Great way to identify, showcase and thank your whole team in just one post (but I think you can do even more!).
3. Facebook Frame:
Facebook profile picture frames are fun ways for technicians (or their allies) to add a fun border to their Facebook profile. You can create your own using the Facebook Frames Studio and a design tool like PicMonkey or Canva, or search
"vet tech" in the
Frames library (facebook.com/profilepicframes).
Don't have time to design one? Dr. Andy Roark has two- one for techs and one for their allies now available!
Use social to help educate your followers about what your technicians actually do! Regardless of where you fall on the "technician vs nurse" title debate, it's safe to say that the general public only knows a small fraction of what their job duties actually entail. There's no way to improve on that if we're not giving credit where credit is due, and helping share the realities of the 9,453 things vet techs do every day. Try a slideshow showing your techs in their different job roles- from blood draws to surgery, x-ray to filling meds, medical records to monitoring anesthesia, and of course, patient care. Run a "who got" on some of your tech-specific services in your practice management software and put a number to exactly how many fecal exams or technician appointments were performed in the last year! Bottom line, do what you can to help illustrate and thank technicians for all the hard work they do.
5. Share great content from industry leaders.
It helps to reinforce our message when we're able to share similar content from trusted sources, especially when they've done a great job of crafting it! Here are a few of my favorites (as of posting this on Sunday, although I'm sure several more will pop up this week so stay tuned to my Facebook page for shares!
6. Say Thanks!
Last but not least, nothing goes further than a personal thank-you. Take a minute to record a quick video to share with your followers about your technicians. Talk about why you rely on them, why they are the best!!, and how they help your client's pets. Need some inspiration? Check out Dr. Jenn Wardlaw's post about her techs on her page @Gateway Veterinary Surgery.
Give your techs the recognition they deserve- it's the best gift of all.