As veterinarians, one of our biggest concerns with social media is dealing with online reviews.
While the threat of a negative review looms supreme, research shows us that the good reviews are integral to our “social proof,” our ability to attract and retain new clients, and for us to get the feedback our team needs to know they’re doing a great job.
I want to make it AS EASY AS POSSIBLE for my clients to leave reviews. The fewer clicks, the better. Here’s how to get a direct, one-click link to drive your clients to your practice’s Google review window.
Step One: Open a New Tab
Step Two: Get Your Practice’s Google Place ID
Step Three: Create the Link
Step Four: Test the Link
You now have a great, one-click link to drive your clients to easily leave a Google review. Copy and paste this into a location that you can store and access easily. Want to make it a little shorter? Try pasting it into bitly.com, a URL shortening tool.
Incorporate your new link into your client emails, clickable links in your newsletter or website, or even paste it in the text of a Facebook post. Stay tuned to next week’s blogs for more ways to integrate and encourage reviews!
--Caitlin DeWilde, DVM