One of the main reasons to use social media is to allow followers to know more about the practice and specifically, about the people, caring for their pets.
Facebook’s “Our Story” section gives us the opportunity to do just that-- tell our story, humanize our business, and connect on a more personal level. Differentiate your practice from all the others that also provide “compassionate, state-of-the-art care” by taking this opportunity to tell your viewers exactly what makes you different.
The Our Story section is located prominently on the right side of your Facebook Business Page (desktop view), or under the Home and About tabs when viewing on mobile. Clicking the “finish your story” button underneath gives you a new screen that will allow you to add an image, title, and long-form text.
Think of your Our Story section as the Facebook version of your website’s About page. Share the background of your practice and the “why” behind the work you do. Spotlight the people who make up your team and highlight the services your practice offers that make you different. We’re not talking about digital dental x-ray or the latest heartworm preventative. We’re talking about your team’s unabashed goal to channel their inner cat lady vibe to make cats more comfortable in a feline-only exam room, the extra attention you give to geriatric patients, your receptionist’s special talents in helping those dealing with pet loss, or your owner’s decision to open the practice based on their goal of fulfilling their childhood dream in their old neighborhood.
Add a photo (NOT of your building-- of your people doing what they do best! Go for the warm and fuzzy)! Dimensions have changed, but we’ve found luck with images sized 1200 x 445 pixels. Next, add a title, and then review your full product. Grammar nerds will appreciate the word processing features like paragraphs, bullets, quote blocks, bold/italics, and even the ability to add links. When you’re done, add your story and click the blue “Publish” button in the bottom right corner. Your updated “Our Story”’s image and first few characters will appear on your page. Take advantage of this free, easy and quick option to give a little more personalization to your page. Your viewers may never visit your website to read that “about” section or staff profiles, so give them this key information where they’re looking-- on your Facebook page!