ILast week, I was surprised to hop onto my clinic's Facebook page and see a new marketing feature, called "Our Story," asking me to add information to complete our business' profile.
It took just a few seconds to add the requested info: a title, a cover photo, and a much larger space than the traditional "about" section you probably haven't seen in a few years since you set up your page to begin with :-)
I opted to share our standard "About Us" message, detailing our history and a brief description of the things that sets our hospital apart. I'm still not sure why Facebook decided to add this feature, and it's only appeared on about half of the pages I manage so far. Ultimately, even though it's basically the same info that appears elsewhere on your social media and website, it's another opportunity to showcase your practice and what makes you rock, so I'm all for it. When you're all done, it lives on the right hand side of your profile on desktop, and has a prominent placing on mobile view as well, just under your likes and above your reviews.
Check out the screenshots below to see the process and the end result, and let me know if your practice has this feature yet!