A quick note from Dr. DeWilde: this topic appeared as an online video, including screensharing, on TheSocialDVM Facebook page (click here to view the video on Facebook with captions). The text below is an abbreviated, transcribed version of that video.
I wanted to do a quick video tutorial for you guys today on something really fun. Something that I think is pretty nerdy but pretty cool. That's right, we're gonna spend a whole video in the next few minutes talking about emojis. 'Cause why not? Who doesn't love emojis? Everybody loves emojis!
Emojis are a great addition to your social media posts. Here are just a few of the benefits:
I think it's important to realize that lots of big brands, not even just veterinary industry, are using emojis in their social media marketing. Just since 2016, we have seen a nearly 800% increase in emoji use across marketing efforts, including social media.
So we're gonna talk a little bit more about actually how to add them and how to integrate those into your posts. I do wanna make a point that, you know, they're not for, for everything, right? So there's a time and a place for them in which they're gonna be appropriate. Kind of like the hash tag thing, you don't wanna go overboard. You don't wanna use hundreds of emojis in every post 'cause people will think that's annoying. But try to use them sparingly and where they're appropriate.
You've probably noticed that I use them quite frequently, mostly for fun. But I do use them especially if I'm sharing large blocks of text. You know, if I have a post that has a lot of information, and I wanna break that up, or I wanna have bullet points Instead of the, just the dash is all you can do most of the time on social media posts, I'll use an emoji. It doesn't even have to be one of the cutesy ones, like an animal one. I do sometimes use the emojis that are like the blue diamond as a bullet point or something like that. But of course, everybody loves using the animal emojis because they're awesome, right? So, we're gonna talk about how you can actually do that, but just keep that in mind. Try to use them when they're appropriate, use them sparingly, but definitely start incorporating them into some of your social media posts.
You can add emojis to your posts four ways:
1. From your mobile device: emojis are automatically integrated with your keyboard!
2. From your PC: access the on-screen touch keyboard, available in Windows 8.1 and higher. Right click in your bottom toolbar, click on toolbars, find your keyboard, and then you'll see an emoji in the lower left hand corner. Unfortunately in my experience, this doesn't give you ALL of the emojis, but it's a start.
3. From your Mac: Press Command, Control and the spacebar down all at the same time to open up your emoji keyboard.
4. Using Emojipedia.com: That's like the coolest word I've ever said in a professional sense, right? So emojipedia.com is a free website and you can actually go there to search all the emojis and learn all their history, which is crazy. These are all the emojis that are standardized-- approved by the Unicode Standard, (which is apparently like the governing body of emojis. So, how do I get to be on that board? 'Cause that sounds like fun. I want that job). But anyway, so you can go there, find all the emojis that you're used to and integrate them super easy and super quick.
Check out the screencast video to see Emojipedia.com in action and how you can quickly search, copy and paste your emojis into your posts.