A few days ago, I visited a clinic that had moved last April. Having absolutely no concept of direction or navigational skills, I typed in the clinic name into my Maps app on my iPhone. A short time later, I found myself in an empty parking lot in front of a deserted building.
If you've followed my previous blogs, you know I'm a huge fan of verifying your clinic's social media accounts, review sites and really anything that could give you more control over your online presence. Previously, I had assumed that verifying your clinic information in your Google Business settings (which encompassess Google Maps), was all anyone needed to do.
While I eventually figured out how to get to the new location (by checking their website and typing in their actual address instead of searching by the business name alone), this got me thinking. How many people use Apple Maps (the default map service on iPhones) as opposed to Google Maps? According to a quick online search, more than three times as many people use Apple Maps compared to Google Maps, and there are more than 5 billion map related requests every week! And sure enough, there's a way to update your business address, info and more for Apple Maps too.
This will likely only be a necessary issue for clinics that have experienced a move, as Apple initially pulled any web info to create your location and map. However, it doesn't hurt to check, and the process was simple and painless.
I verified my clinic's location, which was correct, and we've been in our current location for 8 years. However, knowing that we have access to make any changes in the future (including the phone number, website, Yelp profile and hours), and be sure our clients can find us was reassuring.
Here's the how-to. If you're more visual, I have screenshots of each step in the slideshow below!
1. Visit https://mapsconnect.apple.com/.
2. Sign in with your Apple ID (I would recommend a practice manager or owner sign in, or creating a new free Apple ID for your clinic).
3. Click "Add My Business."
5. Type in your clinic name; if it doesn't pop up you'll need to add your address as well. Click on your business.
6. Here's where it get's interesting. Apple Maps Connect will pull your clinic information, including your phone number, hours, website, address and photos, from your Yelp.com profile. Assuming it's found the right business, click "Claim This Place." Note: I was surprised to see this, but even more evidence for setting up your clinic's Yelp page with the most current info. For help on claiming your Yelp page, check out my tutorial blog here.
7. I would again review all the info: your website, Yelp profile, hours and phone number. Luckily, it had pulled all of my clinic's info correctly. Make notes of what you'd like to change after you have completed gaining access to your business profile.
8. Next, you'll have to choose if the business is open or closed, and also if you accept Apple Pay. While convenient, I haven't heard of any clinics offering that yet! I picked "This business is open" from the drop down menu and no on the Apple Pay.
9. Now you'll have to "answer a call" to officially verify your business. You'll have to be at your clinic and able to answer the phone of the main number for your business. This was a bummer for me since I was initially doing this at home after hours, but I finished it up the next day, so you can skip this step if needed. When you're at the clinic and ready, click the "call me now" button and be ready to answer. Literally just a second later, we received the call and a 4 digit code to enter. Enter your code and click "done."
10. Here's where you will be given a chance to edit any location/address information. Hopefully, they've already gotten it all correct, but if not, make any necessary changes.
11. This was pretty fun- you can actually drag and drop the pin closest to your clinic's front door on a satellite view of your clinic. Mine was a little off, but they had it pretty close!
12. Next up is your daily hours. Again, if you've already set this up in Yelp you should be set! If not, make any necessary changes.
13. The next step was the only step I needed to make changes to: here you're able to add other social media profiles. In addition to verifying your website and your clinic's Yelp page address, you can also input your address for Facebook, Twitter and even add your app link if you have one. Click "next" after you've completed this section.
14. Finally, you can click "Submit for Review." You're done!
15. You should receive an email confirming that you have submitted your info properly, and another when your edits are confirmed.
The entire process took me about 10 minutes, so I think that's well worth a quick review and claiming access. In my opinion, it's NEVER a bad idea to simplify how potential clients can find your business. Check out the step by step screenshots below, or email me if you have any trouble!
Caitlin DeWilde, DVM