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Caitlin DeWilde, DVM

Veterinarian · Marketing Geek · Author · Speaker

Hey! I'm Caitlin. I'm a vet, a marketing nerd, and mom to that a herd of lemony pets that only a veterinary professional would own (and two small humans). 

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About Caitlin

The Social DVM was created by Dr. Caitlin

DeWilde in 2013. A veterinarian long

interested in business, marketing and

practice management, Dr. DeWilde saw the

untapped potential of veterinarians to easily

and affordably connect with their clients

through social media. While many

veterinarians and staff didn't have the time,

training or technology know-how to make

this possible, Dr. DeWilde thrived on

maximizing the efficiency and connectivity

of her own and several other practices. 

Caitlin is a graduate of the University of

Illinois College of Veterinary Medicine and a

recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.

Because she can’t be serious all the time, she is also the co-author of the Vets Against Insanity game series and the Vetmoji veterinary emoji app. In her free time, she enjoys time with her family and pets, travel, photography, and of course, the many hilarious corgi and cat-related videos on social media.

Active in her profession, Dr. DeWilde is also a member of: 

  • American Veterinary Medical Association

  • Missouri Veterinary Medical Association

  • Greater St. Louis Veterinary Medical Association

  • American Association of Feline Practitioners

  • American Animal Hospital Association

  • VetPartners 

  • Fear Free Pets (Certified Professional)    


Dr. DeWilde has given hundreds of lectures on everything from setting up a Facebook Page to battling online cyberbullies to marketing to cat owners (and in between!). She is comfortable with small and large audiences virtually and in person and loves getting to talk to the attendees before and after events. 

2024 Hot Topics Include: 
  • AI's Role in Vet Med Marketing

  • Reminders ARE a Marketing Tool: Are You Using Them To Their Max? 

  • Techy Tools for Practice Owners & Managers

  • 20 Essential Social Media Posts

  • Pharmacy Marketing & Workflows

  • Growing Your 5 Star Online Reviews

  • Cultivating Client Behaviors Through Marketing

  • Staying & Slaying: An Independent Practice's Guide to Outmarketing the Big Guys

  • Social Media 2024: What's In, What's Out, and How to Choose What's Right for Your Pracitce

• Additional Topics on individual platforms, policy and more
• Custom Topics based on your organization’s requests

Previous Appearances Include:

We'll send a speaker sheet and email soon!



I'm always looking for new and exciting opportunities. Let's connect.

About Dr. DeWilde's Speaking

Stephanie Goss,
Director of Community Development,
Uncharted Veterinary Conference

“Caitlin is an amazing
presenter—she packs her
presentations with tips and tricks
that are truly usable for attendees
right away. She engages and
relates with audiences in a way that
allows them to forget what they
don't know and focus on learning
something new without fear.”
–Stephanie Goss,
Director of Community Development,
Uncharted Veterinary Conference

Jeremy Keen, DVM
Practice Owner

Dr. Caitlin DeWilde (The Social DVM) is a phenomenal resource for everything social media. She just presented a webinar for our Tennessee VMA Power of 10 group and it was very well organized, very informative and interactive. She presented the webinar discussing how to handle online reviews, cyberbullying, and how to manage your clinic's social media presence. She is doing great and innovative things for the veterinary industry!! Thanks so much for the webinar Dr. DeWilde !!

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