Independent veterinary practices may not have the same resources as corporate competitors, but they have something no acquisition can buy: their story. Dr. Caitlin DeWilde shares how practices can use authenticity, client relationships, and smart digital strategies to build a lasting competitive advantage.

AI search tools are changing how pet owners find and learn about veterinary care. Today's Veterinary Business | https://todaysveterinarybusiness.com/ AI is the buzzword we love to hate … or hate to love. From assisting with administrative tasks to scribing and interpreting diagnostics, artificial intelligence is entrenched in most veterinary practices and, increasingly, in our clients’ daily lives. One of the newest frontiers is Google AI Overviews, which, combined with the rapid rise of...

Veterinarians who show up in a practice’s online posts should strike a balance between bonding with clients and revealing too much.