How to Send the Right Message
Strategic email marketing enables veterinary practices to enhance client engagement and promote their services.
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Caitlin DeWilde, DVM
- Mar 31
- 4 min
The Good, the Bad, and the ‘Ugh!’
Negative online reviews are inevitable at a veterinary practice. Whether you respond and how depends on the circumstances.
Caitlin DeWilde, DVM
- Jan 31
- 4 min
Fill in the Blanks
Booking more appointments is about reengaging with lapsed clients, maintaining relationships, and promoting your practice to new pet owners.
Caitlin DeWilde, DVM
- Nov 30, 2023
- 4 min
Finish the Job
Veterinary practices need a well-executed digital identity to attract potential employees and ease the application process.
Caitlin DeWilde, DVM
- Sep 30, 2023
- 6 min
Do It Yourself or Delegate?
Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner, or cut back. Today's...
Caitlin DeWilde, DVM
- Jul 31, 2023
- 6 min
Your New Intern: ChatGPT
Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results. Today's Veterinary...
Caitlin DeWilde, DVM
- May 31, 2023
- 4 min
Don’t Be a Copycat
Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners. Today's...
Caitlin DeWilde, DVM
- Mar 31, 2023
- 6 min
Does Your Website Need a Refresh?
Nothing sends a worse message to online visitors than obsolete information, boring photos, and broken links. Today's Veterinary Business...
Caitlin DeWilde, DVM
- Jan 31, 2023
- 5 min
How to Fine-Tune Your Marketing
Focus on five principles to prevent your client communication from falling flat. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Nov 30, 2022
- 4 min
Multimodal Marketing
Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time. Today's...
Caitlin DeWilde, DVM
- Sep 30, 2022
- 4 min
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty. Today's Veterinary Business...
Caitlin DeWilde, DVM
- Aug 7, 2022
- 4 min
Focus on the Positive
A lousy pet owner review can be disheartening for the entire staff. There’s an easy way to minimize the effects. Today's Veterinary...
Caitlin DeWilde, DVM
- Aug 1, 2022
- 6 min
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals. Today's...
Caitlin DeWilde, DVM
- Jul 25, 2022
- 4 min
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 18, 2022
- 5 min
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...
Caitlin DeWilde, DVM
- Jul 11, 2022
- 5 min
Failure’s Not an Option
The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 4, 2022
- 5 min
How to Streamline Your Marketing
Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...
Caitlin DeWilde, DVM
- Jun 27, 2022
- 6 min
The Inside Track
Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...
Caitlin DeWilde, DVM
- Jun 20, 2022
- 4 min
Think Outside the Box
All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are...
Caitlin DeWilde, DVM
- Jun 13, 2022
- 5 min
Platform Diving
Purge your practice of social media outlets that aren’t worth the effort. Facebook and Instagram might be all you need. Today's...
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