Your New Intern: ChatGPT
Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results. Today's Veterinary...
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Caitlin DeWilde, DVM
- Aug 7, 2022
- 4 min
Focus on the Positive
A lousy pet owner review can be disheartening for the entire staff. There’s an easy way to minimize the effects. Today's Veterinary...
Caitlin DeWilde, DVM
- Aug 1, 2022
- 6 min
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals. Today's...
Caitlin DeWilde, DVM
- Jul 25, 2022
- 4 min
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 18, 2022
- 5 min
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...
Caitlin DeWilde, DVM
- Jul 11, 2022
- 5 min
Failure’s Not an Option
The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 4, 2022
- 5 min
How to Streamline Your Marketing
Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...
Caitlin DeWilde, DVM
- Jun 27, 2022
- 6 min
The Inside Track
Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...
Caitlin DeWilde, DVM
- Jun 20, 2022
- 4 min
Think Outside the Box
All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are...
Caitlin DeWilde, DVM
- Jun 13, 2022
- 5 min
Platform Diving
Purge your practice of social media outlets that aren’t worth the effort. Facebook and Instagram might be all you need. Today's...
Caitlin DeWilde, DVM
- Jun 6, 2022
- 5 min
Return to Form
When was the last time you updated your client information sheet? Put it online, and ask the right questions. Today's Veterinary Business...
Caitlin DeWilde, DVM
- May 30, 2022
- 4 min
Less Ringing, More Appointments
Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff. Today's...
Caitlin DeWilde, DVM
- May 9, 2022
- 5 min
Stop, Look and Listen
Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble...
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