How to Spread the News About Changes
Clients and staff want to know what, when and why. Be sure to get the word out well in advance. Today's Veterinary Business |...
top of page
Search
Caitlin DeWilde, DVM
May 314 min read
How to Send the Right Message
Strategic email marketing enables veterinary practices to enhance client engagement and promote their services.
Caitlin DeWilde, DVM
Mar 314 min read
The Good, the Bad, and the ‘Ugh!’
Negative online reviews are inevitable at a veterinary practice. Whether you respond and how depends on the circumstances.
Caitlin DeWilde, DVM
Jan 314 min read
Fill in the Blanks
Booking more appointments is about reengaging with lapsed clients, maintaining relationships, and promoting your practice to new pet owners.
Caitlin DeWilde, DVM
Nov 30, 20234 min read
Finish the Job
Veterinary practices need a well-executed digital identity to attract potential employees and ease the application process.
Caitlin DeWilde, DVM
Sep 30, 20236 min read
Do It Yourself or Delegate?
Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner, or cut back. Today's...
Caitlin DeWilde, DVM
Jul 31, 20236 min read
Your New Intern: ChatGPT
Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results. Today's Veterinary...
Caitlin DeWilde, DVM
May 31, 20234 min read
Don’t Be a Copycat
Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners. Today's...
Caitlin DeWilde, DVM
Mar 31, 20236 min read
Does Your Website Need a Refresh?
Nothing sends a worse message to online visitors than obsolete information, boring photos, and broken links. Today's Veterinary Business...
Caitlin DeWilde, DVM
Jan 31, 20235 min read
How to Fine-Tune Your Marketing
Focus on five principles to prevent your client communication from falling flat. Today's Veterinary Business |...
Caitlin DeWilde, DVM
Nov 30, 20224 min read
Multimodal Marketing
Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time. Today's...
Caitlin DeWilde, DVM
Sep 30, 20224 min read
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty. Today's Veterinary Business...
Caitlin DeWilde, DVM
Aug 7, 20224 min read
Focus on the Positive
A lousy pet owner review can be disheartening for the entire staff. There’s an easy way to minimize the effects. Today's Veterinary...
Caitlin DeWilde, DVM
Aug 1, 20226 min read
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals. Today's...
Caitlin DeWilde, DVM
Jul 25, 20224 min read
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...
Caitlin DeWilde, DVM
Jul 18, 20225 min read
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...
Caitlin DeWilde, DVM
Jul 11, 20225 min read
Failure’s Not an Option
The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...
Caitlin DeWilde, DVM
Jul 4, 20225 min read
How to Streamline Your Marketing
Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...
Caitlin DeWilde, DVM
Jun 27, 20226 min read
The Inside Track
Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...
Caitlin DeWilde, DVM
Jun 20, 20224 min read
Think Outside the Box
All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are...
bottom of page