As I woke up this morning to a barrage of texts and emails canceling school, closing the clinic and weather safety, I knew one of my...

Captions are a great way to improve the length of watch time and get your viewer to understand your message.

Coming in as the #2 search engine, it's worth ensuring that your practice is well represented on Bing. Though it pales in comparison to...

By: Caitlin DeWilde, DVM When every minute of the work day is action-packed, practices need all the help they can get. Marketing efforts...

Author: Caitlin DeWilde, DVM If you’re an Instagram user, you may have seen the phrase “link in bio” as a common ending to Instagram...

by Caitlin DeWilde, DVM | Trends® Magazine One of the most common questions regarding social media for veterinary practices is “What’s...

Your social media handle is a huge part of your branding when it comes to online marketing.

Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...

Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...

The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...

Purge your practice of social media outlets that aren’t worth the effort. Facebook and Instagram might be all you need. Today's...