Independent veterinary practices may not have the same resources as corporate competitors, but they have something no acquisition can buy: their story. Dr. Caitlin DeWilde shares how practices can use authenticity, client relationships, and smart digital strategies to build a lasting competitive advantage.

by Caitlin DeWilde, DVM | Trends® Magazine It’s no secret that Facebook has become a pay-to-play platform. Without spending money on...

The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...

Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...

Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...

All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are...