How to Spread the News About Changes
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Clients and staff want to know what, when and why. Be sure to get the word out well in advance. Today's Veterinary Business |...
Caitlin DeWilde, DVM
May 314 min read
How to Send the Right Message
Strategic email marketing enables veterinary practices to enhance client engagement and promote their services.
Caitlin DeWilde, DVM
Mar 314 min read
The Good, the Bad, and the ‘Ugh!’
Negative online reviews are inevitable at a veterinary practice. Whether you respond and how depends on the circumstances.
Caitlin DeWilde, DVM
Jan 314 min read
Fill in the Blanks
Booking more appointments is about reengaging with lapsed clients, maintaining relationships, and promoting your practice to new pet owners.
Caitlin DeWilde, DVM
Nov 30, 20234 min read
Finish the Job
Veterinary practices need a well-executed digital identity to attract potential employees and ease the application process.
Caitlin DeWilde, DVM
Oct 30, 20232 min read
Streamlining Veterinary Prescriptions: The Ultimate Refill QR Code Hack
Quick note before we dive in- these are the DIY instructions. If you’re looking for DFY (Done-For-You Solution), order these stickers...
Caitlin DeWilde, DVM
Oct 23, 20232 min read
Blog: 5 Reasons Your Practice Needs Instagram
Insta-Purrfect: Why Vets are Loving the 'Gram! If you haven't hopped on the Instagram wagon yet, it's high time you should. From toe bean...
Caitlin DeWilde, DVM
Oct 23, 20232 min read
Verify Your Clinic Location with Apple Maps
With more than 120 million iPhone users, and an estimated 77% of users getting directions from a navigation app, making sure your...
Caitlin DeWilde, DVM
Oct 19, 20233 min read
The Three Posts Your Practice Should Have Loaded Into Drafts
As I woke up this morning to a barrage of texts and emails canceling school, closing the clinic and weather safety, I knew one of my...
Caitlin DeWilde, DVM
Oct 17, 20232 min read
A Quick Guide to Veterinary Hashtags
Using hashtags on your Instagram posts can be a great way to categorize the photo, connect with the local community, and even inspire new...
Caitlin DeWilde, DVM
Oct 12, 20233 min read
Rewarding Your Top Fans
Page followers can be eligible for a top fan badge on your page by being one of the most active followers.
Caitlin DeWilde, DVM
Oct 12, 20232 min read
Captioning Your Videos: A Guide for Every Social Media Platform
Captions are a great way to improve the length of watch time and get your viewer to understand your message.
Caitlin DeWilde, DVM
Oct 11, 20234 min read
Get More Positive Reviews
Although we need a strategy for handling negative reviews, we need to put a similar emphasis on building that library of POSITIVE reviews.
Caitlin DeWilde, DVM
Oct 9, 20233 min read
Preparing for Holiday Hours
While some time off during the holidays is amazing, it comes with the downside of being sure to update phones, emails, apps, and social...
Caitlin DeWilde, DVM
Sep 30, 20236 min read
Do It Yourself or Delegate?
Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner, or cut back. Today's...
Caitlin DeWilde, DVM
Sep 3, 20236 min read
Why Vets are Slacking Up for Better Communication!
Having a good handle on how your team members communicate outside the building is essential.
Caitlin DeWilde, DVM
Aug 27, 20231 min read
Creating a Direct Google Review Link
Make it as easy as possible for your customers to leave you a glowing five-star review by creating a direct one-click link. ​
Caitlin DeWilde, DVM
Jul 31, 20236 min read
Your New Intern: ChatGPT
Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results. Today's Veterinary...
Caitlin DeWilde, DVM
Jul 17, 20232 min read
Representing Your Practice on Bing
Coming in as the #2 search engine, it's worth ensuring that your practice is well represented on Bing. Though it pales in comparison to...
Caitlin DeWilde, DVM
Jun 7, 20231 min read
Claiming Your Facebook Vanity URL
A key step in personalizing your Facebook business page is claiming your vanity URL.
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