Ten Reasons Your Practice Needs Meta Business Suite
By: Caitlin DeWilde, DVM When every minute of the work day is action-packed, practices need all the help they can get. Marketing efforts...
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Caitlin DeWilde, DVM
- Sep 26
- 3 min
What The Heck Is Nextdoor, And Do You Need It?
Author: Caitlin DeWilde, DVM Let’s take a who/what/when/where/why approach to Nextdoor, an online reputation site that is showing some...
Caitlin DeWilde, DVM
- Sep 23
- 3 min
Maximizing Your Instagram Bio Link
Author: Caitlin DeWilde, DVM If you’re an Instagram user, you may have seen the phrase “link in bio” as a common ending to Instagram...
Caitlin DeWilde, DVM
- Sep 6
- 6 min
Marketing? In 2021? Yep, You Should: Here Are Five Things to Consider First
by Caitlin DeWilde, DVM | Trends® Magazine In the days of yore (a.k.a. all the years before this one), we’d see the end of the year...
Caitlin DeWilde, DVM
- Aug 25
- 4 min
Google Posts 101: Who, What, When, Why and How
What you need to know about Google posts and how you can implement them into your marketing strategy.
Caitlin DeWilde, DVM
- Aug 18
- 3 min
Social Variables: 5 Things To Consider When Calculating Your Social Media ROI
by Caitlin DeWilde, DVM | Trends® Magazine One of the most common questions regarding social media for veterinary practices is “What’s...
Caitlin DeWilde, DVM
- Aug 11
- 3 min
Captioning Your Videos: A Guide for Every Social Media Platform
Captions are a great way to improve the length of watch time and get your viewer to understand your message.
Caitlin DeWilde, DVM
- Aug 8
- 3 min
Are Facebook Ads Worth the Cost? A Powerful Tool, in the Right Hands
by Caitlin DeWilde, DVM | Trends® Magazine It’s no secret that Facebook has become a pay-to-play platform. Without spending money on...
Caitlin DeWilde, DVM
- Aug 7
- 4 min
Focus on the Positive
A lousy pet owner review can be disheartening for the entire staff. There’s an easy way to minimize the effects. Today's Veterinary...
Caitlin DeWilde, DVM
- Aug 4
- 2 min
Increase Your Followers and Reviews with This Change to Your Practice Email
Increase your social media followers and positive reviews with this one change to your clinic email account.
Caitlin DeWilde, DVM
- Aug 1
- 6 min
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals. Today's...
Caitlin DeWilde, DVM
- Jul 28
- 2 min
How Important is a Consistent Handle?
Your social media handle is a huge part of your branding when it comes to online marketing.
Caitlin DeWilde, DVM
- Jul 25
- 4 min
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 18
- 5 min
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...
Caitlin DeWilde, DVM
- Jul 14
- 1 min
Creating a Direct Google Review Link
Make it as easy as possible for your customers to leave you a glowing five-star review by creating a direct one-click link.
Caitlin DeWilde, DVM
- Jul 11
- 5 min
Failure’s Not an Option
The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...
Caitlin DeWilde, DVM
- Jul 7
- 1 min
Claiming Your Facebook Vanity URL
A key step in personalizing your Facebook business page is claiming your vanity URL.
Caitlin DeWilde, DVM
- Jul 4
- 5 min
How to Streamline Your Marketing
Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...
Caitlin DeWilde, DVM
- Jun 30
- 6 min
Is Your Practice Ready to Slack?
Having a good handle on how your team members communicate outside the building is essential.
Caitlin DeWilde, DVM
- Jun 27
- 6 min
The Inside Track
Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...