​As I woke up this morning to a barrage of texts and emails canceling school, closing the clinic and weather safety, I knew one of my tasks for the day could be done quickly-- sharing the closure announcement on social media. I keep three posts as drafts in my practice’s social media accounts at all times, and I think you should too. Save yourself time and stress by having these branded graphics ready to go, along with a standard caption, so instead of scrambling for an image and wording, you can simply adjust a few details, click “post” and move on. 

• The “Closing Early” post
• The “We’re Straight Up Closed” post
• The “Our Phones are Down” post

Below are examples of each of these posts. Copy and paste away! Want the graphics, too? 
I think this is so helpful for veterinary clinics, I’ve made you the graphics-- use this Canva template to get you started. Drag and drop your logo and customize how you’d like. Captions are going to be more variable based on the practice and situation, but here’s how to get started: 

​
GATHER SOME INFO

• As you get started on drafting the copy, it’s helpful to have the following details handy: 
• Local emergency clinic phone numbers, social media handles (so you can tag them) and websites
• Your book now/request and appointment link
• Your telemedicine link (if that’s an option utilized by your practice)
• Any on-call information or veterinary triage service information (if relevant e.g. Guardian Vets, PetTriage, etc.
• Weather safety related pet articles (geographic specific but can include cold weather, thunderstorm, hurricane/tornado preparedness, etc). These are best shared from your practice’s blog, but if you don’t have a relevant article I’ve dropped a few trusted resources here: 
  • Cold weather safety
  • Wildfire safety
  • Hurricane and flood safety
  • Large animal evacuation and disaster response 

Second best contact option for your clinic if standard phone service is down: consider what would be the best for your clinic to use. There is no right or wrong answer, but your practice may want to have a “Plan B” contact method(s) ready to use and the team should be aware of it. Possible options to consider/include: 

• Practice app chat (if available)
• Email (and which email address)
• Facebook messenger (any team members with the practice Page’s access will be able to respond to messages from the practice Facebook page on desktop or the Facebook Business Suite app on their phones/clinic tablet).
  •  ​​​​​Pro Tip: add your Page’s username to the end of the url m.me/ to get your Messenger Link. 
  • Example: You can message our practice directly through our page or click m.me/yourvetpractice! 
• Google voice number (this can be accessed via email or a Google Voice app if cell phone/internet access still available). Have this bookmarked on your practice computer’s and/or the app downloaded on a practice cell phone or tablet. 
• A backup phone number (if the practice has a separate cell phone, etc). Ideally this is not a team member’s phone!

​

WE’RE CLOSING EARLY
Due to inclement weather, our practice will be closing today at <INSERT TIME> so our team members can get home safely. We’ll be reaching out to anyone with a scheduled appointment directly. If you’d like to reschedule your appointment, please <CLICK HERE FOR ONLINE BOOKING/EMAIL US AT _______/CALL US AT (555) 555-5555.>
If your pet needs emergency medical attention, please contact: 

• On-call/pet triage information if available 
• Emergency clinic name (tag if possible with @handle) at (555) 555-5555. INSERT WEBSITE. 
• Emergency clinic #2 name (tag if possible with @handle) at (555) 555-5555. INSERT WEBSITE. 

We’re hoping you and your pets stay safe, and we plan to reopen <INSERT ANTICIPATED TIME e.g. TOMORROW MORNING AT 8 AM> as usual. Check back here for the latest info! 

OUR PRACTICE IS CLOSED
Due to inclement weather, our practice will be closed today to ensure everyone’s safety. We’ll be reaching out to anyone with a scheduled appointment directly. If you’d like to reschedule your appointment, please <CLICK HERE FOR ONLINE BOOKING/EMAIL US AT _______/CALL US AT (555) 555-5555.>
If your pet needs emergency medical attention, please contact: 

• On-call/pet triage information if available 
• Emergency clinic name (tag if possible with @handle) at (555) 555-5555. INSERT WEBSITE. 
• Emergency clinic #2 name (tag if possible with @handle) at (555) 555-5555. INSERT WEBSITE. 

We’re hoping you and your pets stay safe, and we plan to reopen <INSERT ANTICIPATED TIME e.g. TOMORROW MORNING AT 8 AM> as usual. Check back here for the latest info! ​

OUR PHONES ARE DOWN
Our phone service is currently down and we are unable to accept calls, but we are still here for you and your pets! If you’d like to reach out, we are open our normal business hours today and can be reached via: 

• <INSERT PLAN B CONTACT METHOD 1> 
• <INSERT PLAN B CONTACT METHOD 2> 

Check back here for the latest info! As always, we’re here for you and your pets! 

I hope this will save you some precious time and energy at your practice. Stay safe out there! 
-Caitlin DeWilde, DVM
​

Sadly, we spend a great deal of our time and energy dealing with negative client experiences--now more than ever. Online reviews, impatient clients, COVID-precaution naysayers all leave us drained and occasionally, questioning why we do what we do. Ever the optimist, I think there are a lot of solutions. Of course, we can ignore the jerks. We can respond to positive reviews and share them with the team members. We can highlight the positive case outcome stories and the "wins" in our team meetings and in our social media channels. We can eat ALL the donuts that those unicorn clients bring in. And now, we can celebrate our Facebook "Top Fans!"

Top Fan badges are an optional setting on a practice's Facebook Page. Once enabled, Page followers can be eligible for a top fan badge on your Page by being one of the most active followers. This means they frequently like, react, comment, or share your Facebook posts.. Page followers who qualify for (and accept) top fan badges will have a badge next to their name on future interactions with the page, Their names will also be publicly visible on a "Top Fans" list, accessed on your Page's Community tab. 

These are the people who are voluntarily supporting our business online, with no incentive. They're active followers of the Page, and it's almost guaranteed that they're doing so in a positive way. They're liking our posts, they're sharing our content within their own networks, and they're supportive in the comments. Our content clearly resonates with these followers. THESE ARE OUR PEOPLE! 
Best of all, these are people who are using their own networks to serve as virtual ambassadors for our practices. When I've earned "Top Fan" badges on pages I follow, it's never something I've purposely worked for-- and is more of a nice surprise. I'm happy to support them. There's no perk or monetary reward-- it's simply an online, automatic thank you from the Page. 

First, enable Top Fan badges in your Facebook Page Settings. Navigate to Settings > Top Fan Badges > Click On. 

Next, to find who earned your Page's Top Fan designation, visit the toolbar under your practice's cover photo on a desktop, click "More," and then "Community." These users are updated automatically each week. You can review the user, the length of time they've been a Top Fan, and you can remove them if necessary. 

If you simply review the names and nothing else, it's a nice way to remind yourself that there ARE good clients- clients who value the work we do both in the clinic and online. There ARE members of our communities rooting for us to succeed and thrive. We've found reviewing this alone to be a positive experience for our whole team. 
In practice, we've chosen to take it a step further, and send the clients who have been Top Fans for more than a month a small thank you note a sticker, and putting a small credit on their account. We share the list of Top Fans with our team in our Slack channel each month, so all our team members know the clients that are giving their support. We're focusing on the positive, and rewarding GOOD behavior--not negative. 

Check out your Top Fans, and if time allows, consider thanking them for their support in-clinic and online with a quick message, email or note in the mail, and focus on the good. Hang in there, teams! 
​-C. DeWilde, DVM

Social media goes way beyond the cute puppy pictures and sharing helpful articles. It has the capacity to drive business to our practices- but only if we’re leading our followers in that direction. 
Here are FOUR ways you can increase your bookings: 

1. Change your main page CTA button to “Book Now”
Your Page’s Call To Action (CTA) button is just below your Page’s cover photo. You can click “Add a Button” or “Edit Button.” Doing so brings up a pop-up window with options for you to choose Book Now, Contact You, Learn More, etc. Selecting “Book Now” and clicking “next” will allow you to set up appointments on Facebook and Instagram, connect another third-party scheduling tool (no veterinary ones yet) or simply add your own website address. I recommend the latter, specifically to the “book appointment” or “request appointment” link. Click “Finish” to save your changes, and consider testing the button afterward by clicking on the CTA button then “Test Button.” 

• Need more help? Learn more from Facebook directly on CTA buttons.
• Bonus: Facebook will auto-generate a post for when you configure a “Book Now” button: ​

​

Starting Small: 
Each of these booking methods can help direct more traffic into your practice and give you the opportunity to help more pets. Whether your budget is $0 or $1000, you simply need a good photo, a good story, and a link to your booking page. 

Get to booking!
Caitlin DeWilde, DVM
​

If your practice's Facebook Page has less than 100,000 likes, you can invite people who react to your Page's posts to like your Page.
This is a great way to organically grow your Page's followers, since it's possible that clients may have liked your post but not your Page...and we want them to see your future content too! 

The caveat here is to remember- focus on quality > quantity. It's almost always better to focus on reaching clients- existing and potential. Occasionally, a post will go viral or get reach outside your geographic area. While it's great for an engagement bump, these aren't great long-term Page followers. They're unlikely to engage with future posts-- particularly those that promote your practice and it's services, so in effect can downgrade your page engagement. It would be much better to build the page of followers in your local area that will be clients. 

However, inviting Facebook followers is a quick, easy and FREE way to grow your Page followers. The process will show the person's name, so you may recognize some existing clients. Further, you can often click or hover on the person's profile so you can confirm if they're local to your practice. Here's how: 

To invite people who react to your Page's posts:

1. Facebook Page admins or editors can navigate to one of your Page's posts.
2. Click the reactions section of your Page's post. This will show who has reacted to your Page's post.
3. Next to a person's name, click Invite to invite the person to like your Page.
4. It will change to Invited after you have clicked the link. 
5. The user will receive a Facebook notification that your Page has invited them to like the Page.  

Increase your social media followers and positive reviews with this one change to your clinic email account. 

Every clinic sends dozens of emails every day-- from appointment confirmations to diagnostic test results to acknowledging receipt of records-- our practice is appearing in inboxes across our communities every day. 
Email communication with our clients is free, easy and accessible regardless of your practice management system software (or lack thereof). Why not take advantage of this opportunity and give your clients a one-click method to not only respond to your email, but also to connect with your social media channels and your review sites? 

Email signatures give practices this solution in a variety of creative formats. Email signatures, or the block of text that appear and the end of your emails, generally include a sender’s name, email address, business contact info or website. They can be saved and automatically appear with nearly all email providers. Grab the directions for Gmail, Outlook and Yahoo inboxes here! 

In our case, email signatures can be customized to include not only the practice’s contact information, but also links to our social media sites and our review sites (Google, Yelp, Nextdoor, etc). You could also consider, based on the way you set up your signature, an appointment booking link or other call to action statement and link. 
For instance, every email you send could close with something that looks like this:

​

​​Why Should You Use Slack? 

1. Work-Life Balance: While I originally set up my clinic team’s Facebook group several years ago, I’ve since realized it’s limitations. It’s still a GREAT place for us to dump fun content and share news. But I’m ever-conscious of people’s time outside of work, and I never wanted it to be a place where “work work” happened-- since it’s a platform most people are using after hours and for fun, they shouldn’t be held accountable for an important policy update in the same place where they go to relax, watch funny videos and connect with their family and friends. 

Slack provides the same functionality of “hosting” important info and notices in a much better way. Team members can access-- if they want-- on their off time, or at work. I also don’t worry about someone at the clinic going to the clinic Facebook group to find out about the new changes to the prescription labels or a staff scheduling change, only to then get distracted looking at something totally non-work related (we’ve all been there, am I right!?). Have a question for an employee that’s off today? No problem- put it in Slack so you don’t forget, but they’ll be able to respond during their working hours. 

• Organization: In addition, Slack’s organization is much better. Conversations about topics like inventory, social media, scheduling, continuing education, etc. can all stay organized, and only the people that need access to a channel can be added. For instance, the entire clinic doesn’t need to see the message about a veterinarian-only CE opportunity, or a payroll team software update. 

 

• Integration with Other Programs: Slack integrates with hundreds of other software programs….but no veterinary specific ones, to my knowledge. That said, my Slack is integrated with my Google Drive, Asana, Zoom, Google Calendar and a dozen more. No more signing in and out of a zillion programs and browser windows. 

 

• Fewer Emails & Meetings: By sharing updates, announcements and news to the hospital through Slack, practices can cut down on meetings and emails-- something no one wants more of anyway. Most of the practices I know will post an update and then ask everyone on the team to respond to it to acknowledge that they have read it and understand. 

 

• Instant Messaging/Notifications Throughout the Hospital: 

I’ve long wished for some of the “legacy” practice management softwares to link to some sort of instant messaging system to allow the receptionists to message the doctors and techs in the back. Slack allows for this- by displaying a little icon on each computer (with the desktop app) when new messages are available, and a cute little notification noise if enabled. 

• Saving the Planet: Yep, a little strong on this one but come on...how many post it notes and message memos does your practice go through in a week? And how many get lost? Save a few trees and prevent it from getting lost in a pile of records, blood work results and journals by typing the message into Slack. 

 

• Working Remotely: Ok, I get that this is a long shot in traditional practice. Veterinary medicine is a profession that demands people to be in-house. But when you’ve got a team member out sick or let’s say, a pandemic virus sweeping the nation and keeping people at home, Slack does let teams continue to work. Scheduling, inventory and ordering (depending on your ability to remotely access your software), emails, telemedicine offerings, social media, etc. can all continue, and Slack is a way to communicate with the team on the ground without bothering them with phone calls and texts (since they’re probably in a room with a patient anyway). Work together but let them get to it when they can with this tool. 

​

What are the Downsides? 

New Technology: I think there are very few, if any. It’s a free platform and works in the clinic and out, and can be accessed on virtually any device. That said, us veterinary peeps are slow to change and it is a new technology. Having a quick one-hour lesson and using some fun easy Slack tasks can be a good way to get started and get over the hump. 

Top Three Tips

• Typing @channel notifies every team member
• Threads: keep your conversations even more organized by replying to a message in a thread- click the “speech bubble” to the upper right of the original message. 
• Search: can’t remember where that employee manual is? Or what about that message you left for Dr. Smith-- the owner called back and you need to update it before they return from vacation? No problem- use Slack’s search function. 

Fun Apps Your Practice Should Try

• Hey Taco: give your team members a virtual high five with this fun taco emoji rewards/leaderboard system
• Lunch train: Organize everyone’s lunch order and stop chasing down your team for their orders
• GIPHY: who doesn’t need more GIFs in their communication? 
• CatFacts: everybody loves a random catfact every now and then, even though you’re already catvocates. 

Bottom Line
Slack gives practices a better way to organize, communicate with members while respecting boundaries, and work more efficiently. It’s decreased the number of emails, meetings and missed messages for businesses, and is free to use on any device, anywhere. 

Ready to give Slack a try? Create a workspace, add your team members, and check out this article on the Top 5 Tips for Getting Started in Slack. 

I’m hopeful this helps your team work together more efficiently, wherever you work. 
​-Caitlin DeWilde, DVM

​

By now, coronavirus has infiltrated every aspect of daily life: canceling school, events, vacations, and worst of all, putting people in the hospital. Keeping people safe means social distancing, limiting the "non-essentials," and an increase in basic hygiene. What impact will this have on pets? On our veterinary practices? And what should we be doing? 
I can't even pretend to know all the answers. But what I do know is NOW is the time to be the source of reliable information, honor our veterinary oath to protect public health, and do the best we can to support our teams and our businesses. Here are some ways to start with our veterinary social media channels: 
​

Be the Source of Reliable Information. 
​Take this opportunity to educate your clients about coronavirus-- in people and in pets. As veterinarians, we have an obligation to protect public health, too. While there's still much knowledge to be gained, there are reliable information sources out there from AVMA and WSAVA, plus the human-focused sources of the CDC and WHO. 

Graphics

• We've created this graphic you can use and even customize and add your own logo to, using Canva. 
• There's also a great graphic from AVMA and from CriticalCareDVM (Dr. Chris Byers) you can share directly. 

Springboard Ideas for Social Post Text (feel free to copy!):
Our veterinarians have taken an oath to protect not only animals but also public health. To that end, we wanted to share resources to help both pets and people! This is an emerging situation, but this is what we know now: 

✅ There is still no evidence that pets get COVID-19
✅ There is no evidence to suggest that pet dogs or cats can be a source of infection, including spreading COVID-19 to people. (based on numerous infectious disease experts, as well as the CDC, OIE, and WHO)
✅ Washing your hands before and after interacting with pets is still a good idea to minimize the spread of ANY germs or diseases. 
✅ If you or someone else in the home is having symptoms, it is recommended another individual in the home takes care of the pet(s) and contact between the infected individual and the pet(s) is limited until we know more.
✅ If you are symptomatic, please stay home unless seeking medical care. It is advised to call your healthcare provider first so that your healthcare team can reduce risk of transmission while providing care. This keeps everyone safe! 
✅ If your pet is in need of medical attention and has potentially been exposed to the virus- please contact a local public health official first, who can then consult with local veterinarians to best provide care while minimizing risk of transmission of COVID-19 to others. If you are unsure if your pet needs to be seen, call our team! We are happy to help you via phone or email. 
✅ As always, look for reputable, accurate, information from credible sources, such as the CDC or state/local health departments. 

💻 CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html
💻 World Health Organization: 
https://www.who.int/emergencies/diseases/novel-coronavirus-2019

💻 American Veterinary Medical Association info: https://bit.ly/2U10YOI
💻 World Small Animal Veterinary Association info: https://bit.ly/3aTi7k1

Other Great Articles/Shareables/Resources: 

• Can Dogs Contract the Coronavirus? (national news story with interview with AVMA Chief Vet Dr. Gail Golab). 
• COVID-19 & Your Pet – What You Need to Know!  written by CriticalCareDVM Dr. Chris Byers
• The Veterinary Hospital COVID-19 Survival Guide: Vet2Pet

​

Highlight the Offerings Your Practice Has That Can Help.

A local bookstore in my town sent out an email yesterday providing some of the CDC/WHO information, and reminding its customers of the impact this disease can have on the local economy, small businesses and their employees. The email focused on how they were committed to providing the same level of small business service even in a disease outbreak: offering free shipping and even curbside pickup so owners didn't have to come inside. 

How could our practices do the same? By highlighting the convenience offerings we can provide!

• Online pharmacies
• Ship-to-home medications and foods
• Curbside pickup (have owners text or call when they arrive) 
• Telemedicine: even if your practice doesn't have a "telemedicine platform," consider offering current patient-only (and valid VCPR patients) the option to call, video chat (using Zoom) or text for patient questions. 

Good luck, stay safe, and wash your hands! 
-Caitlin DeWilde, DVM

A key step in claiming and personalizing your Facebook Business Page, as well as creating a unified brand identity, is claiming your Facebook handle, also known as a vanity URL. 

This handle will allow your Page’s web address to be customized. Instead of the default jumble of numbers and letters like facebook.com/alkjsdlfkjwelkrjlkjf13lkj234, you’ll be able to direct your viewers to facebook.com/yourveterinaryclinic. 

To customize, you’ll need to be an admin on your practice’s Facebook Page. This process is easiest done on a desktop, where you’ll 

1. Click “About” on the left-hand toolbar. 
2. Click “edit” next to your current Page username
3. Enter a new username, up to 50 characters
4. If the username is available, you’ll see a green check and the “Create Username” button enabled. 

Having trouble? Check out Facebook’s username guidelines here, or shoot us an email!
-The Social DVM Team

​

Google posts are a relatively recent feature that allows verified businesses like veterinary practices to create a post, much like a traditional Facebook post, that will appear in the local panel on Google’s search results as well as on Google Maps. Here’s a rundown of what you need to know and how you can implement these into your marketing strategy. 

WHO
Practices that are verified businesses on Google are eligible to use the Google posts feature. Pet owners searching for veterinarians or your specific practice may see these posts in the search engine. 

WHAT
Posts, much like a traditional Facebook post, can include a description, photo and clickable call-to-action button. They act as mini-ads for your practice! Content can include photos, images, GIFs and videos. 
Google offers several post type varieties, including: 

• What’s New
• Event
• Offer
• Product

​

WHEN
Most Google Business posts expire after a week, with the main exception being event posts with a date in the future. Posts can be scheduled within the platform up to seven days in advance. In addition, Google does send an email notification when your post is about to expire, or if you haven’t posted in a while. 

WHERE
Google business posts appear in a user’s search engine results (specifically the Google knowledge panel). Google states that they may also appear in the Google feed (for Android devices) if the user has shown an interest in the brand. Offers appear near the top of the Business Profile on Google Search and Maps. They also appear with all other posts in the Updates tab.

WHY
Google Business posts offer several advantages, including: 

• Increased visibility on Google search results
• Direct, clickable call to action buttons to drive viewers to the practice’s goal (e.g. booking an appointment, calls, visit to the website or blog)
• Provide clients with timely information and promote events, news and offers
• Engage and connect with clientele using photos and videos

While there isn’t much data on use in the veterinary industry, I’ve seen posts get over 800 views and 20 clicks on buttons, though 100-300 views is fairly normal. Some great non-veterinary specific data on their views, clicks and overall efficacy can be viewed here. 
Bottom line? If I have a FREE opportunity to take up more space on a search engine result, use a photo or video to show a warm and fuzzy feeling to potential clients, and provide an easy, one click way for clients to book an appointment, I’m going to take it. 

HOW
To create a Google post: 

1. Sign into your Google Business profile 
2. Click the “Create Post” button on the right hand side of your dashboard, or click the Posts tab in the left- hand toolbar
3. Choose your post type, and then follow the prompts to add your photo, written description, and call to action button and link (if applicable to post type). 
4. Click “Preview” before publishing and review for clarity and correctness. 
5. When you’re ready, click “Publish” and you’re done! 

 
Tips:

• Use great images. Google will accept any image and resize a thumbnail if needed, but the minimum is 400px wide by 300px. JPG and PNG formats are accepted. 
• Numerous video formats are accepted, including MP4 and MOV, but the video must be under 100Mb. 
• Catch the reader’s eye with a descriptive title in 4-5 words (58 character limit). 
• Details: here, you can share more information about the news, offer or event. Shoot for 150-300 characters, but you can use up to 1500 if needed. 
• Call-to-action: don’t miss this opportunity to redirect your viewers to your website, booking link or other objectives. ​

Veterinary Specific Examples & Ideas: 
Most Google posts can be similar to those you would run on your Facebook or Instagram accounts. Since they have the benefit of “lasting” a bit longer, it’s reasonable to use more “evergreen” content. Avoid the daily barrage of cute puppy pics and try general “Book Now” posts highlighting a specific service or feature such as laser therapy or a cat-only exam room. If you have a blog, share the link and image and a teaser for the content. Remember that your posts will be seen by clients who are searching not only for you, but for the search terms that may appear in your post. Vary the content each week between cats and dogs, and between service, offers and news for a balanced approach. 

After Posting
Your post can be edited or deleted, much like social media posts. It can also be shared directly to your Facebook or Twitter page, emailed directly, or a shared via a direct link visible on each individual post. You can also view the post on Google directly in order to give it one last final review. 
​
Reviewing Your Posts
You can monitor the success of your posts easily within your Google Business dashboard. Luckily, users are likely to engage with your content because they’re already searching for you on Google. Click on each individual post to view it’s metrics, or check your email for a weekly summary from Google. Specifically, you can view how many people saw each post and how many clicked the link. 
 
For more info, check the latest on Google here, or shoot us an email! 
​
Happy Posting!
-The Social DVM Team

​

Make it as easy as possible for your customers to leave you a glowing five-star review by creating a direct one-click link. ​

Once you have your link, throw it to the masses! Embed it on your website, include in post-visit surveys and communications, and share it on social media along with your latest five star review. 

Good luck!
-The Social DVM team
​

Facebook

Auto-generated:

• ​​Click Photo/Video at the top of your timeline or News Feed.
• After the video has loaded and you’ve added your title and description, click “subtitles and captions” in the right hand toolbar. 
• Click “Auto-generate” under “Add New Captions.”  
• Wait for Facebook to quickly generate and add your file before posting
  
  Upload your own caption file (We recommend Rev.com to generate): 
  • Click Photo/Video at the top of your timeline or News Feed.
  • After the video has loaded and you’ve added your title and description, click “subtitles and captions” in the right hand toolbar. 
  • Click “Upload” under “Add New Captions.” 
  • Select your file and click next when uploading is complete. Note: you’ll be looking for a file that looks like this: YourCaptionFile.en_US.srt. 
  • Choose the default language for your caption file (English).
  • Publish Your Video 
    
    Adding captions to previously posted videos: 
  • Click “Edit Post” and follow the steps above
    
    LinkedIn
  • Create a new post and click the video icon to add a video to it.
  • When it has fully loaded but before posting, click the Edit icon in the upper right corner
  • Select video settings
  • Select file
  • Attach your SRT file
  • Click save
  • Add any additional text, hashtags, etc and post!
    
    The only downside with adding captions to a LinkedIn video is that currently, I haven’t found a way to schedule captioned content.​ 
    
    

Instagram
Unfortunately, the only way to include subtitles on your Instagram videos is to have them be a part of the original file. There are a few apps that can help with this, or traditional video editing software like Adobe Premier Pro. 

YouTube

• Go to your Video Manager by clicking your account in the top right > Creator Studio > Video Manager > Videos.
• Next to the video you want to add captions or subtitles to, click the drop-down menu next to the Edit button.
• Select Subtitles/CC.
• Click the Add new subtitles or CC button.
• Choose how you want to add or edit subtitles or closed captions to your video:
  
  Note: If you’re using a service like Rev.com, you’re in luck! Rev integrates with YouTube and will auto-upload your captions! 
  
  

Twitter

• Click on a video within your Media Studio library.
• Select the “Subtitles” tab in the pop-up window.
• Select the text language of your subtitle file from the dropdown menu.
• Click the “Upload” button and select the .SRT file from your local computer.
• The file is now associated with your video. To update the file, click the Pencil icon.

Happy Captioning!
​The Social DVM Team