I’m a big believer in practices having a social media/digital “team.”
A team approach:
better represents the practice’s overall culture
divides the workload
provides support and brainstorming for the team
keeps the practice’s accounts and brand safer.
Let’s focus on that last bit for a second. When I say “safer,” I’m not just talking about protecting it from a disgruntled employee. I’m also talking about, ya know, that thing I do like three times a week, which is forgetting a password or getting locked out of an account.
To be fair, the first possibility is also just that- a possibility. Having multiple admins means that if someone does leave, on good terms or not, the practice won’t suffer and can still access their accounts without that awkward transition.
I think this is particularly important for practice owners who often don’t actually manage their accounts day-to-day. Even if you have no intention of ever logging into your Facebook, Yelp, or other accounts- it is THE online representation of your business, and you should own it the same way you own your client list, blood work machines or inventory.
So? How do you do that?
I’ve rounded up the “how to’s” for all accounts that allow multiple admin or manager roles.
Facebook:
Yelp:
Google Business:
For the accounts that don’t yet offer this feature but still need multiple people to access (looking at you, Instagram and Nextdoor), I would recommend using a password manager like Last Pass owned by the practice owner.
Happy account securing!
Caitlin DeWilde, DVM