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Claiming Your Facebook Vanity URL

Updated: Oct 12, 2023

A key step in personalizing your Facebook business page, as well as creating a unified brand identity, is claiming your Facebook handle, also known as a vanity URL.

This handle will allow your page’s web address to be customized. Instead of the default jumble of numbers and letters like, you’ll be able to direct your viewers to

To customize, you’ll need to be an admin on your practice’s Facebook page. This process is easiest done on a desktop, where you’ll

  1. Click Settings under Manage Page on left hand side

  2. Click “edit” next to your current page username

  3. Enter a new username, up to 50 characters

  4. If the username is available, you’ll see a green check and the “Create Username” button enabled.

Having trouble? Check out Facebook’s username guidelines here, or send us an email.

-The Social DVM Team


Want to learn more about how to use

Facebook to its greatest marketing potential? Check out our new course Facebook for Veterinary Practices!

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