Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...

Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...

The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...

Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...

Measure the effectiveness of your social media platforms in detail to ensure the time, money and effort were well-spent. Today's...

If your practice's Facebook Page has less than 100,000 likes, you can invite people who react to your page's posts to like your page.

All your marketing doesn’t have to come from within the four walls of your practice. Experienced, knowledgeable service providers are...

I’m a big fan of tools that help me do my job more efficiently, and I want to share my favorite Google Chrome extensions.

Purge your practice of social media outlets that aren’t worth the effort. Facebook and Instagram might be all you need. Today's...

When was the last time you updated your client information sheet? Put it online, and ask the right questions. Today's Veterinary Business...

With so much technology at our disposal, it can be overwhelming to sort through all of the available choices.

Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff. Today's...

Make it easier to find you with a unique and consistent web address (URL) on both LinkedIn personal profiles and Company Pages.

I’m a big believer in practices having a social media/digital “team.” A team approach: better represents the practice’s overall culture...

Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble...