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Caitlin DeWilde, DVM
Jun 7, 20231 min read
Claiming Your Facebook Vanity URL
A key step in personalizing your Facebook business page is claiming your vanity URL.

Caitlin DeWilde, DVM
May 31, 20234 min read
Don’t Be a Copycat
Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners. Today's...

Caitlin DeWilde, DVM
Mar 31, 20236 min read
Does Your Website Need a Refresh?
Nothing sends a worse message to online visitors than obsolete information, boring photos, and broken links. Today's Veterinary Business...

Caitlin DeWilde, DVM
Jan 31, 20235 min read
How to Fine-Tune Your Marketing
Focus on five principles to prevent your client communication from falling flat. Today's Veterinary Business |...

Caitlin DeWilde, DVM
Nov 30, 20224 min read
Multimodal Marketing
Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time. Today's...

Caitlin DeWilde, DVM
Oct 27, 20227 min read
Ten Reasons Your Practice Needs Meta Business Suite
By: Caitlin DeWilde, DVM When every minute of the work day is action-packed, practices need all the help they can get. Marketing efforts...

Caitlin DeWilde, DVM
Sep 30, 20224 min read
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty. Today's Veterinary Business...

Caitlin DeWilde, DVM
Sep 26, 20223 min read
What The Heck Is Nextdoor, And Do You Need It?
Author: Caitlin DeWilde, DVM Let’s take a who/what/when/where/why approach to Nextdoor, an online reputation site that is showing some...

Caitlin DeWilde, DVM
Sep 23, 20223 min read
Maximizing Your Instagram Bio Link
Author: Caitlin DeWilde, DVM If you’re an Instagram user, you may have seen the phrase “link in bio” as a common ending to Instagram...

Caitlin DeWilde, DVM
Aug 25, 20224 min read
Google Posts 101: Who, What, When, Why and How
What you need to know about Google posts and how you can implement them into your marketing strategy.

Caitlin DeWilde, DVM
Aug 18, 20223 min read
Social Variables: 5 Things To Consider When Calculating Your Social Media ROI
by Caitlin DeWilde, DVM | Trends® Magazine One of the most common questions regarding social media for veterinary practices is “What’s...

Caitlin DeWilde, DVM
Aug 8, 20223 min read
Are Facebook Ads Worth the Cost? A Powerful Tool, in the Right Hands
by Caitlin DeWilde, DVM | Trends® Magazine It’s no secret that Facebook has become a pay-to-play platform. Without spending money on...

Caitlin DeWilde, DVM
Aug 7, 20224 min read
Focus on the Positive
A lousy pet owner review can be disheartening for the entire staff. There’s an easy way to minimize the effects. Today's Veterinary...

Caitlin DeWilde, DVM
Aug 4, 20222 min read
Increase Your Followers and Reviews with This Change to Your Practice Email
Increase your social media followers and positive reviews with this one change to your clinic email account.

Caitlin DeWilde, DVM
Aug 1, 20226 min read
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals. Today's...

Caitlin DeWilde, DVM
Jul 28, 20222 min read
How Important is a Consistent Handle?
Your social media handle is a huge part of your branding when it comes to online marketing.

Caitlin DeWilde, DVM
Jul 25, 20224 min read
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction. Today's Veterinary Business |...

Caitlin DeWilde, DVM
Jul 18, 20225 min read
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes. Today's...

Caitlin DeWilde, DVM
Jul 11, 20225 min read
Failure’s Not an Option
The greatest social media traffic at most practices occurs during prime-time evening hours. Today's Veterinary Business |...

Caitlin DeWilde, DVM
Jul 4, 20225 min read
How to Streamline Your Marketing
Identify what you aim to achieve with current and potential clients, and then set out to get better results through less effort. Today's...
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