As veterinarians, one of our biggest concerns with social media is dealing with online reviews.
While the threat of a negative review looms supreme, research shows us that the good reviews are integral to our “social proof,” our ability to attract and retain new clients, and for us to get the feedback our team needs to know they’re doing a great job.
I want to make it AS EASY AS POSSIBLE for my clients to leave reviews. The fewer clicks, the better. Here’s how to get a direct, one-click link to drive your clients to your practice’s Google review window.
Step One: Open a New Tab
Step Two: Get Your Practice’s Google Place ID
Step Three: Create the Link
Step Four: Test the Link
You now have a great, one-click link to drive your clients to easily leave a Google review. Copy and paste this into a location that you can store and access easily. Want to make it a little shorter? Try pasting it into bitly.com, a URL shortening tool.
Incorporate your new link into your client emails, clickable links in your newsletter or website, or even paste it in the text of a Facebook post. Stay tuned to next week’s blogs for more ways to integrate and encourage reviews!
--Caitlin DeWilde, DVM
March is a busy month: March Madness, the first day of spring, National Puppy Day and, my favorite: Pet Poison Prevention Week.
It's not my favorite because I love using calculating toxic doses or spinning an apomorphine dose on the "Wheel of Vomit." It's my favorite because we have a HUGE opportunity to educate our clients, and ultimately help save some pets.
Pet Poison Prevention Week provides a unique mix of client familiarity, pet owner interest, and quick, educational bites that can actually do some good. While other educational health topics can require more lengthy discussions, pet toxins are straightforward. Few, if any, owners are going to quiz you on the toxic mechanism of action of a particular product. There's hard science and well-known institutions also publishing info online, reinforcing your recommendations. Educating pet owners that something in their house- be it grapes, D-con, or the xylitol-laden gum they just set down on the coffee table- could harm their pet, and they're likely to take notice and hopefully commit that factoid to memory.
So how can you use social media to get these nuggets of info to pet owners? Luckily, we have LOADS of resources at our fingertips, put together by some very experienced and talented groups. Quality, interesting and varied content types (articles, infographics, videos and podcasts) are waiting for you to share them. Or, you can go the extra mile and create your own!
I've got too many to count graphics, animated posts and educational graphics scheduled for my Facebook, Twitter and Instagram this week, and you're more than welcome to use them. I've also put together a Pinterest board of my favorite resources and articles all in one place, so check it out: https://www.pinterest.com/thesocialdvm/pet-poison-prevention-week-resources/.
In the meantime, here are my go-to resources to make Pet Poison Prevention Week a success at your clinic:
Resources for Clients:
There are hundreds out there, and I have found several on the ASPCA Pet Poison Control Center's page, as well as the Pet Poison Helpline. Pet Health Network and Vetstreet had multiple client-friendly articles as well. Here are some of my favorites I'll be posting on my clinic's page this year.
Looking to share a fair amount of info all in one place? Check out these infographics for a more complete, yet still concise resource to share with your clients.
ASPCA Pet Poison Control Center's App: one of the few apps I recommend to clients, this free app puts 1) trustworthy info and 2) immediate 24/7 access to ASPCA's Poison Control hotline in the event of an emergency. Owners can look up medications, plants, foods, household hazards and more on this app for quick, concise toxicity info. http://www.aspca.org/pet-care/animal-poison-control/apcc-mobile-app
Sharing these websites on your social media, or adding to your "trusted links" page on your website will help clients easily access reliable information. To share on social media, simply paste the website and say "Bookmark This!" so clients can save it instantly to their phone or computer.
Everybody loves freebies, so share that owners can get a free Pet Safety Window Cling as well as a Pet Poison Control Magnet featuring the APCC's hotline number here: https://secure.aspca.org/take-action/order-your-pet-safety-pack.
Resources for Veterinarians to Use in the Clinic:
Don't forget, you can find all of these links and more in my Pet Poison Prevention Week Pinterest Board (https://www.pinterest.com/thesocialdvm/pet-poison-prevention-week-resources/) or by following me onFacebook, Twitter or Instagram all week! What are you doing in your practice for Pet Poison Prevention Week?
Coming in as the #2 search engine, it's worth ensuring that your practice is well represented on Bing. Though it pales in comparison to the business listings and options offered by the Google powerhouse, you want to make sure that your practice information is correct wherever your clients are searching. Other benefits? It's free, quick to setup, and requires little to no maintenance. Establishing a Bing Places for Business profile is simple, and gives you control over the practice information (hours/address/contact info), as well as giving you control to add practice logos and photos. In 15 minutes, you can scratch this off the to-do list of getting your practice found online. Scroll to the bottom of this tutorial for step-by-step screenshots!
1. Visit www.bingplaces.com and click “Get Started."
2. Search for your business via name, phone number or address.
3. Verify their result, and then click “Claim and edit details.”
4. You’ll need to sign up for Bing Places using an existing account, or you can create one.
5. Verify/update basic info. You’ll need:
6. Click “Next” to enter Category Information. In this area, you’ll need to enter your:
8. Click next to add up to 10 photos of your business.
11. Once verified, you’ll receive an email to confirm that your listing is complete and live on Bing.com!
2017 brought the worlds of social media and marketing some great new tools and toys. To name a few, I saw veterinary professionals have success utilizing new strategies like Facebook live, side-by-side video capability, customized Facebook and Snapchat filters, and automatic “bot” marketing tools to connect with clients via Facebook messenger. The standard methods of sharing photos, videos and blogs continue to be effective as well.
I’m excited and hopeful for what 2018 will bring us in our ever-changing digital space. No one can argue that social media is without its challenges, pitfalls and headaches, but it continues to offer us opportunities to connect with our clients and improve pet health. Here are my predictions for what veterinary social media will see in 2018:
1. Video Becomes Essential
We’ve already seen an organic reach drop over the past few years, and it’s widely known that content without attention-grabbing imagery (still photo, animation or video) has a slim chance of winning the battle in the newsfeed. That said, I think that the Facebook algorithms are skewing even more, and will continue to do so, in favor of video.
Facebook has launched Facebook Watch (a TV-like option) for big brands and pages, and I suspect that it will eventually be available to all pages. They’ve also spent a major effort on the development and recent launch of Facebook for Creators, a new website and app with more video-specific resources and tools for those who want to use video.
2. Increased Use of Facebook Messenger
Messenger use blew up in 2017—in general, Facebook has reported a 67% increase in use of the Facebook Messenger app over the last two years. More importantly, in just 2017 alone, 330 million people connected with a small business on Messenger for the first time. I suspect this will continue to be the case, especially because Facebook has now launched an option to embed the Facebook messenger on your website. Your clients will now have the ability to contact you through Facebook, even if they don’t find your Facebook page! This is great news, IF and only IF, you’ve set up your Facebook Messenger settings well, and you’re actually checking and responding to your Facebook messages. Give your Messenger settings, away messages and instant replies a second look, and while you’re at it, take a look at the messages you’ve received over the past year. If any of them brought you business or bonded you to an existing client, it’s a platform worth using. For those of you who haven’t utilized Messenger in the past, time to give it a shot. My prediction is that you’ll see clients turn to this increasingly over emails and phone calls in the coming year.
3. Wider Use of Chatbots
I’ve previously written about chatbots, which are basically computer programs that simulate a conversation. Often, they're designed to do their job so well, they imitate how a human would behave in having a conversation via text, or for the purposes of this article, Facebook Messenger. These automatic tools that allow us to communicate with clients who opt-in via Facebook Messenger. I believe we’ll continue to see growth in the functionality and how frequently all brands, veterinary or not, use these tools. From heartworm reminders to clinic announcements, these tools give us a more immediate access to our clients where they’re already spending time – Facebook. Early studies show that these communications have a higher open rate than emails, and may even trump text messages for notifications! I’ll be interested to see if veterinarians – and other businesses too—start using them as a scheduling and/or reminder tool.
4. Instagram Hashtags Become Your Friend
In addition to being able to find content that used a specific hashtag by searching for it in the “Explore” section of Instagram, or finding it by by clicking the hashtag in a post that used it, Instagram recently launched a new feature that allows you to actually follow a specific hashtag, much as you would follow a specific individual. This content will now appear in your Instagram feed, eliminating your manual efforts! For instance, I’m always interested in content that uses the #veterinary hashtag, so I would randomly remember once or twice a week to search “veterinary” in the Explore section. Now, after “following” the #veterinary hashtag, this content appears in my feed, and has introduced me to several new cool veterinary-related accounts that I wouldn't have found otherwise.
Second bonus: you can see what hashtags an individual user is following.
Why is this important for clinics? Having a clinic-specific hashtag will mean even more than before, as will using any popular community hashtags. You may attract new followers this way, in addition to ensuring your content is seen by the people who want to see it! Their friends and followers can take note of their follow your hashtag as well, so consider that like another public endorsement!
5. Growth from "Stories"
Especially for those practices/professionals using Instagram, utilizing the “story” feature will give business followers more behind-the-scenes access, something our veterinary clients often love! This kind of transparency can improve our trust level, and remove some of the stigma and stress associated with veterinary visits (e.g. seeing “the back,” the kennel area, etc). Adding quick photos and/or video to your “story” on Facebook, Instagram or Snapchat are some of the highest reward:lowest time/creation investment content, especially as these platforms give more screentime and perks to story content. For instance, you can add URL links that will appear as a “See More” button on the bottom of any Instagram story, so this could be a great way to drive content to your website or other site that you don’t have within regular posts.
6. It's Pay to Play
This isn’t anything necessarily new to 2018, as it’s been increasingly true over the last few years. I’ll keep this last one short and sweet. If you haven’t been paying for Facebook ads, boosted posts, or other social media advertising, you’re missing out. If you’ve noticed a major drop in your reach or effectiveness, there’s a reason. Gone are the days of truly “free” marketing on social media, and businesses are going to have to fork out the dough if they want to succeed. However, at no point in the history of marketing did you have such an amazing opportunity to connect, in a razor-sharp targeted manner, to your ideal clientele. Don’t miss out.
That's my list, so it will be fun to revisit this in January 2019 and see how it shook out. I'm using all of these opportunities this year, with real focus on more video content for both my practice and my consulting. What are your social media goals and plans for the year? --Dr. DeWilde
Two years ago, on a whim/as an experiment, I started a private Facebook group for my staff members. I was looking for a way to communicate with my team, and was exploring options. I had tried Slack, Facebook for the Workplace, and the traditional methods (aka a printed sign in the breakroom), and I was still looking for something more. Here’s the how and why our Facebook Group has worked.
Starting a private Facebook group for your veterinary team members is relatively easy. Of my team of 22, all but one were already present on Facebook, so I knew I’d have a fairly reasonable success rate of being able to “reach” them. I signed into Facebook, and navigated to the “groups” page.
To start a new group, you’re given three options:
2) closed or
I elected the “secret” option and named our group. Secret groups are open to anyone, but members have to be invited or added by an existing member. No one but the members of the group can see the group, its members, or its activity, so this is what I would recommend for practice teams. You can check out more of the closed vs secret group criteria here. As an extra precaution, I named our group the “Rockstars of BAH,” removing our actual practice name from the equation.
Next, I needed to add our members. You will need one of two things to do this:
This access depends on each clinic’s dynamic. I’ve been in practices where everyone was personal friends with each other on Facebook and those in which no members were, and everything in between. There is an individual-specific and practice-specific dynamic here that could be a whole ‘nother blog, and maybe it will be someday. Bottom line: either you need to be personal friends with them on Facebook or you need the email address that they use to log into Facebook. Either one works the same way to add them to the group. Adding team members to the group does NOT give them access to your personal profile (unless your personal profile privacy settings are zilch).
And now, THE WHY:
Fast forward to when my team of 22 is all conveniently grouped into our own online microcosm. What’s the benefit? What’s the value-added proposition here? Why does this work? Here’s my shortlist :
1. Improved communication:
Let’s face it. My team is all already using Facebook, they like to be on Facebook, and frankly, we allow them to use their phones on breaks, lunch, etc. The reality is that it’s accessible on and off the clock.
My team will tell you that I LOVE to create Facebook events for our staff team. This includes any specific trainings, clinic events, and more importantly, staff meetings. Why? Because:
So hi, I’m Caitlin, and I’m a veterinary nerd. Obviously spending a fair amount of my time in the online/digital veterinary space, I come across a fair number of articles, product developments, pharmaceutical company initiatives and continuing education opportunities. Whether from company pages or other online groups, I’m able to share information and opportunities with my team. We frequently share webinars, drug recall info, marketing opportunities and overall practice tips from a variety of sources in our online group.
Helpfully, we can store files and documents, and share them, via our Facebook group. I’ve found this to be especially helpful as I often work from home. I will upload documents, staff meeting notes, flyers for the exam room, etc. to this, and that way it’s easily accessible to my team. I can also tag specific team members so they know where to refer back to and/or to print said documents.
5. Ability to "see: "
The beauty of the Facebook group is many…but it is helpful to know who my message has reached. If I post an announcement: for instance, on the latest meeting, or change in vaccine protocol, or deadline for insurance open enrollment: by clicking on the “seen by….” At the bottom, I can visually appreciate who effectively “should know” this info by a certain standpoint. If there have been team members who haven’t appeared in this list, I know I need to personally reach out via message, call, or in person, to make sure they’re aware of the latest developments.
Note: the caveat here is that I’m assuming they’re truly absorbing the info, when in fact they may be casually glancing through their Facebook feed in their off-hours. In fairness, I don’t expect them to be fully responsible just because they’ve “seen” it. I respect everyone’s free time, and their freedom to choose if and when to interact with our clinic team’s page. If the issue at hand is of major importance, I’ll ask them in the post to physically interact: either comment and/or like to show that they’ve seen/absorbed/understood and truthfully, and still respect their personal choice whether or not to respond to interact with this on their own time. If they don’t want to, they don’t have to. But it helps our management team know who we still need to reach in person, if any, on the latest issue.
Another awesome Facebook group feature is the ability to poll your team. My team knows that I frequently come up with hare-brained ideas that sometimes work and sometimes don’t. In fairness, I’m often relying on the work and effort of my technicians and receptionists to see these initiatives out, and I can’t always speak to them in person to assess their perspective. I respect their opinion in many cases, and I know that without team buy-in, a lot of ideas are going to fall flat. Using the polling feature lets me know if my team is on board, and if an idea or project is worth pursuing. Obviously, it’s not the be-all, end-all, but it helps me know where to focus our efforts. In addition, also used it to help narrow down dates for staff events, etc.
7. Appropriate Outlet:
We all know that there are times, when as a team, we need to “break it down.” We need to discuss the crazy case, the unbelievable day, the frustrations and joys of everything that comes with being a part of a veterinary team. For many people, in this day and age, the natural outlet is social media. We know that doctors, technicians and practice managers need to express themselves and have a venue for “the vent.” Creating a safe place for that in our private Facebook group gives our team that option, and that “safe place” to do that, in a way that doesn’t jeopardize their personal, or the practice’s, reputation online.
8. Fun staff/team bonding:
In general, I think as our team has grown in both number and in professional development, having the group has allowed us to be more connected. This has been especially true for me as I have stepped back from physical time within the four walls of the clinic, and as we’ve brought new team members in to an established “family” for our practice of more than 50 years. We have team members who have been a part of our practice for more than 20 years, and team members who have been added within the last six months. We have some staff who work every day, some who work one day a week (sorry guys), some who work days, some who work only nights. The bigger and more expansive our team and our practice has grown, the harder it is to bring everyone together in one spot. Our Facebook group has allowed our team to learn and grow as a whole. And let’s face it, we all need to share that hilarious veterinary meme somewhere, with our “tribe,” right?
To wrap it up, I think there are many practices that could benefit from having a secret staff Facebook group. It provides another avenue to communicate with your team and improves team interaction. There will be some practices out there that this will not work for, and others that need more advanced options for file sharing and the like. However, for my team, this free option has been of value to myself and many of my team mates, by improving efficiency, communication, event and policy compliance, and given us a few more smiles along the way.
For more information or Facebook group help, you can shoot me an email or check out Facebook's help page for groups here.
--Caitlin DeWilde, DVM
I'd like to just start out this article with the blanket statement that if you had told me a decade ago, sitting in the back row of my vet school lecture hall, that I would someday write an article about robot's role in veterinary marketing, I would have laughed you out of the room. I probably would have made fun of you with a "beep boop boop" sound and/or calculator watch impression.
But here I am, ready to tell you that robots, or more specifically something called a chatbot, are going to be your new best friend. Maybe not today, maybe not next month, but soon.
What's a chatbot? A chatbot is a computer program that simulates a conversation. Often, they're designed to do their job so well, they imitate how a human would behave in having a conversation via text, or for the purposes of this article, Facebook Messenger.
Chatbots are relatively new to the marketing and customer service scene...but are rapidly gaining traction, especially as their technology and ability to "machine learn" improves. If you're feeling nerdy and interested, some articles I found helpful early on. are here and here.
We'll skip their background, how they work, and why they're a thing. Here's basically what you need to know: we can now use them to communicate directly with clients via Facebook Messenger.
Why is that important? Oh, I don't know....maybe because 80% of adults use messaging (text or via apps like Facebook Messenger, WhatsApp, etc) every day. The amount of messaging has increased worldwide nearly 70% in the last 2 years. And for those specifically using Facebook Messenger (that's 1.2 billion people, if you're counting), 58% of them use that every day.
So when we compare that to our "old school" methods of sending a postcard reminder........ or even email marketing, which has an average open rate of just 32%......using a messaging app and delivering that personalized message, straight to their phone and to the app they're probably already using, and making it beep with a new message.....is amazing.
So that's "messaging" as a whole. Now let's get back to chatbots. How can we use them in veterinary medicine?
Using a chatbot builder like ManyChat, you can create fully automated Facebook messages to connect with your client. Better yet, you can add your subscribers to various classification "sequences" to deliver even more customized content. And the best yet? Most of this is FREE, if not extremely affordable (<$10-20/month), depending on how much/detailed you want to get. As Brandon Brashears stated on his podcast about chatbots in veterinary marketing, most "subscribers" are going to cost you less than 20 cents!
Here's an example that I have implemented in a few practices:
On the first of every month, I always post a reminder on our Facebook page for my clients to give their pet's heartworm and flea/tick preventatives.
Using a chatbot I created with ManyChat, I took our last few month's posts to a new level. On that post, I asked my followers to comment in the post if they would like to receive a Facebook message reminder (as opposed to them taking the chance that they would see the post in their newsfeed).
Their comment on the post triggered my chatbot to automatically send them a Facebook message. They were given the option to "opt-in," meaning they had to take one more step to complete their subscription. Without it, nothing more would happen. If they took the "opt-in," which in my case was asking them to state the name of the heartworm product they were using, they would automatically receive a confirmation from my hospital stated that they were fully subscribed and would start receiving heartworm reminders each month. I was also able to attach links to directly call for a refill or to our website to make an appointment, if needed.
So this is the first part of this awesomeness. I now have a small, but engaged and committed, list of clients that have
1) told me they want me to contact them about a pet health topic,
2) told me where they want me to contact them (Facebook Messenger) and
3) also told me which heartworm product they use, so if I wanted, I could classify them by product type (e.g. Heartgard users compared to Interceptor Plus users, for instance).
The fun doesn't end here, folks. Let's talk about the next month's reminder message, which I can schedule in advance, to remind them to give their pet's heartworm preventative. Again using ManyChat, I schedule a fun reminder to be delivered. But instead of just the boring reminder, I attach two options. "All done!" with a link, or "Uh-oh, We're Out!" with a link.
The users that click "All Done!" automatically get a virtual high five in the form of a dancing dog GIF that I've embedded in the link. The users that click "Uh-oh, we're out!" get a different response. Depending on the clinic, I have used this to
1) link directly to a "request a refill" contact form on their website,
2) call the clinic, or
3) automatically respond with a message stating that we're available to help (with links to call for a refill or make an appointment), or a more personalized message that we'll review their patient's chart and contact them.
That entire sequence was pre-programmed, by me, a vet, with no coding/nerdy robot education.
One last thing.....remember how I asked them what product that they're using? Using their responses, I was able to sort them into individual product lists, and send them a helpful rebate link, for their specific preventative product only, mid-month.
So there you have it. That's an example of how I have used, and see chatbots being used in the future. Is it for every clinic? Nope. Is there a bit of a learning curve? You bet. Maybe some day it will replace vaccine reminders, or appointment requests/reminders, or other fun stuff. Who knows where technology will continue to take our profession, the way we communicate with owners, and how we treat animals. But if it means improved communication with clients, that means better-educated pet owners, and that means healthier pets.
So I'm all in. Are you?
One of my most popular blog posts last year was "Top 10 Gifts for Veterinary Social Media Lovers." Throughout the year, I met a few people in person who mentioned a product they loved and were still using! In honor of Black Friday (and Cyber Monday, and general holiday craziness right around the corner), I've updated the list with just a few tweaks.
I know these are good, because I actually own all of them! Some are fun, some are super handy, and some are downright essential. Whether these are gifts for a friend, colleague or yourself, they promise to make social media even more fun.
Happy holidays! -CD
DISCLAIMER: You'll notice that these are almost all Amazon links for a few reasons: 1) Who doesn't love and need Amazon 2 day shipping right now?! and 2) I'll earn a small fee if you follow the links below to order. However, I will be donating any and all affiliate link proceeds to a St. Louis Spay/Neuter program!
TheSocialDVM is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
1. Joby GripTight ONE Magnetic Impulse: $59.95
I loved this tripod so much I did a video review of using it in my clinic. The Joby GripTight ONE GP Magnetic Impulse is portable, flexible, super sturdy, and MAGNETIC! It holds my iPhone 7 plus just fine, and adjusts to fit any smartphone. It wraps around sink faucets, IV poles, sticks to metal window frames and exam tables, and goes wherever you want it to go. Best of all, it comes with a bluetooth wireless remote so you can snap pictures from afar or start your live video without that awkward lean in/giant finger footage. My number one favorite gadget this year, hands down! Check out my blog for the write up and/or the Facebook video review and see how I used it around our hospital! For whatever reason, this particular model is only available on Joby's website or at Best Buy, but you can find a similar Joby model on Amazon here- it also is magnetic and has the remote, but I suspect the smartphone adapter may not be as flexible.
ILast week, I was surprised to hop onto my clinic's Facebook page and see a new marketing feature, called "Our Story," asking me to add information to complete our business' profile.
It took just a few seconds to add the requested info: a title, a cover photo, and a much larger space than the traditional "about" section you probably haven't seen in a few years since you set up your page to begin with :-)
I opted to share our standard "About Us" message, detailing our history and a brief description of the things that sets our hospital apart. I'm still not sure why Facebook decided to add this feature, and it's only appeared on about half of the pages I manage so far. Ultimately, even though it's basically the same info that appears elsewhere on your social media and website, it's another opportunity to showcase your practice and what makes you rock, so I'm all for it. When you're all done, it lives on the right hand side of your profile on desktop, and has a prominent placing on mobile view as well, just under your likes and above your reviews.
Check out the screenshots below to see the process and the end result, and let me know if your practice has this feature yet!
So no surprise, I take a ton of pictures and videos when I'm in the clinic. I've relied on a cheapo flexible tripod for years for smartphone use, and a Gorillapod when I bring in my dSLR. I thought my little tripod was just fine...until I sat next to Dr. Sue, the Cancer Vet, at a recent meet-the-expert event. She pulls out this mini-tripod that looks much sturdier, AND HAS A WIRELESS REMOTE! So I'm geeking out about it....and had to have one of my own: the Joby GripTight ONE GP Magnetic Impulse. I can't believe I didn't get this sooner. You can watch the video for my full review and see how I'm using it in practice, but here are my top three favorite aspects:
1. Portable and compact: The entire device folds together so neatly that I can throw it in my purse or camera bag without worrying about it taking up a ton of space.
2. Magnetic: the feet of this bad boy are MAGNETIC! Extra stability on exam room tables, surgical tables, metal door and window frames, the sink, you name it! I love a little reassurance that my pricey smartphone will stay put and that I can get this guy in weird angles to take some great images.
3. Wireless remote: there's nothing more awkward than having to start your video with the obtrusive finger and awkward reach. Look calm, cool and collected and start your videos remotely, or use the remote to snap pics from a camera set up from afar.
The full video review (with captions), is available on my Facebook page, or watch via YouTube below!
A quick note from Dr. DeWilde: this topic appeared as an online video, including screensharing, on TheSocialDVM Facebook page (click here to view the video on Facebook with captions). The text below is an abbreviated, transcribed version of that video.
I wanted to do a quick video tutorial for you guys today on something really fun. Something that I think is pretty nerdy but pretty cool. That's right, we're gonna spend a whole video in the next few minutes talking about emojis. 'Cause why not? Who doesn't love emojis? Everybody loves emojis!
Emojis are a great addition to your social media posts. Here are just a few of the benefits:
I think it's important to realize that lots of big brands, not even just veterinary industry, are using emojis in their social media marketing. Just since 2016, we have seen a nearly 800% increase in emoji use across marketing efforts, including social media.
So we're gonna talk a little bit more about actually how to add them and how to integrate those into your posts. I do wanna make a point that, you know, they're not for, for everything, right? So there's a time and a place for them in which they're gonna be appropriate. Kind of like the hash tag thing, you don't wanna go overboard. You don't wanna use hundreds of emojis in every post 'cause people will think that's annoying. But try to use them sparingly and where they're appropriate.
You've probably noticed that I use them quite frequently, mostly for fun. But I do use them especially if I'm sharing large blocks of text. You know, if I have a post that has a lot of information, and I wanna break that up, or I wanna have bullet points Instead of the, just the dash is all you can do most of the time on social media posts, I'll use an emoji. It doesn't even have to be one of the cutesy ones, like an animal one. I do sometimes use the emojis that are like the blue diamond as a bullet point or something like that. But of course, everybody loves using the animal emojis because they're awesome, right? So, we're gonna talk about how you can actually do that, but just keep that in mind. Try to use them when they're appropriate, use them sparingly, but definitely start incorporating them into some of your social media posts.
You can add emojis to your posts four ways:
1. From your mobile device: emojis are automatically integrated with your keyboard!
2. From your PC: access the on-screen touch keyboard, available in Windows 8.1 and higher. Right click in your bottom toolbar, click on toolbars, find your keyboard, and then you'll see an emoji in the lower left hand corner. Unfortunately in my experience, this doesn't give you ALL of the emojis, but it's a start.
3. From your Mac: Press Command, Control and the spacebar down all at the same time to open up your emoji keyboard.
4. Using Emojipedia.com: That's like the coolest word I've ever said in a professional sense, right? So emojipedia.com is a free website and you can actually go there to search all the emojis and learn all their history, which is crazy. These are all the emojis that are standardized-- approved by the Unicode Standard, (which is apparently like the governing body of emojis. So, how do I get to be on that board? 'Cause that sounds like fun. I want that job). But anyway, so you can go there, find all the emojis that you're used to and integrate them super easy and super quick.
Check out the screencast video to see Emojipedia.com in action and how you can quickly search, copy and paste your emojis into your posts.